Brand Design
The UrbanStarr
The UrbanStarr was an events site that informed users as to what was going on in the city. "Urban" represents the urban professional we were marketing to, "Starr" represented the North Star that slaves used as a guide to freedom as well as our users, as in - You are an Urban "Starr". The irregular shaped star was used to stay away from the overused regularly shaped star and to represent an actual star in the sky shining down, hence the descending graphic.
2001
Worn!
Worn was a fashion complement to The UrbanStarr.com. A mark was created that resembled the form of The UrbanStarr’s mark using a front-loaded descending graphic and Futura font. The “O” form is expanded to surround the “w” representing focus. Worn’s monthly page primarily focused on spotlighting fashion trends going on around the city and how they jived with national trends. Local fashionistas were “Worned!” every month as to fashion do’s and dont’s. Worn also sponsored successful fashion shows.
2002
The UrbanStarr Celebrity Basketball Classic
This celebrity basketball game featured numerous former Ohio State football players and celebrities and was held at a Capital University’s basketball arena. The logo had to work on various sized media as well as clothing and had to be somewhat flashy while staying in line with The UrbanStarr’s branding. The logo was used for signage, tickets, jerseys, t-shirts, and TV promotions.
2003
The UrbanStarr was an events site that informed users as to what was going on in the city. "Urban" represents the urban professional we were marketing to, "Starr" represented the North Star that slaves used as a guide to freedom as well as our users, as in - You are an Urban "Starr". The irregular shaped star was used to stay away from the overused regularly shaped star and to represent an actual star in the sky shining down, hence the descending graphic.
2001
Worn!
Worn was a fashion complement to The UrbanStarr.com. A mark was created that resembled the form of The UrbanStarr’s mark using a front-loaded descending graphic and Futura font. The “O” form is expanded to surround the “w” representing focus. Worn’s monthly page primarily focused on spotlighting fashion trends going on around the city and how they jived with national trends. Local fashionistas were “Worned!” every month as to fashion do’s and dont’s. Worn also sponsored successful fashion shows.
2002
The UrbanStarr Celebrity Basketball Classic
This celebrity basketball game featured numerous former Ohio State football players and celebrities and was held at a Capital University’s basketball arena. The logo had to work on various sized media as well as clothing and had to be somewhat flashy while staying in line with The UrbanStarr’s branding. The logo was used for signage, tickets, jerseys, t-shirts, and TV promotions.
2003
